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What to include in a small business website (of less than 5 pages)
by Henriette Martel
What do you want out of your
website? What actions do you want your visitors to take? A few meaningful
pages are far more important that a huge website with no focus. These
are a few suggestions.
- Architects and builders can display photographs of past
projects and link to suppliers.
- Consultants can provide case studies and recommendations
from past customers to build their credibility.
- Trainers can provide testimonials, a schedule of coming
seminars and also an enrolment form.
- A retail shop can advertise special offers and provide an order form.
- Manufacturers can provide product information and link to
distributors.
- Artists can display their work, advertise
coming exhibitions and link with art galleries.
- Inventors can promote their innovations and link to interested parties.
- An association can publish a calendar of events and
supply a membership application.
- Photographers can publish a gallery of photographs and
provide contact details.
- Manufacturers can sell their products directly to the
local and global community.
© 2003 Henriette Martel
Henriette Martel is a website strategist and author of 200
Marketing Ideas for Your Website'. Receive a free ebook when you
subscribe to WEBmarketingcues, a free and valuable newsletter with
articles, reviews and resources to help you market your own website.
http://www.marketingcues.com
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