Website marketing

The 14 Biggest Branding Mistakes

Learn what are the biggest branding mistakes but also how to avoid them.

Saying 'No' Gracefully to Customers and Colleagues

Whether you are saying no to a collaborator asking you to do something, or saying no to a potential client that you really don’t want to have, the ability to say no gracefully is a key skill when you are in business as a solo entrepreneur. Here are four quick steps to learning this skill...

What do People Want Online? It’s not what you think it is

What people want online is a question guerrillas ask themselves a lot. Whether it's for fun or work or something else, understanding a consumer's motives once he or she logs on is a necessity. But the experts don't seem to agree on what people want...

50 ways to use your website

A website is the most versatile and cost-effective marketing tool on the market. Discover 50 ways to use your investment or should I say your shopfront.

Creating a Catchy Marketing Concept

Magazines and newspapers treasure talented headline writers, but the skill of creating a catchy concept is valuable and accessible to business folks as well. Here are a few brainstorming aids to help you think them up...

A Niche Can Make You Rich

Do you market to just about anybody who might want to buy what you sell? If so, you miss out on a dynamic that multiplies profits. To select a promising population segment or occupational group, use these criteria...

Theme Marketing

Well-executed themes get results in marketing because they reach beyond features and benefits to engage emotions as well as the intellect. In addition, they provide unity between words and graphics and thus become more memorable. More ...

Five Explosive Marketing Strategies For Exponential Business Growth!

“What can you do now to INSTANTLY increase the profitability of your business?” Well, the answer is surprising simple. Change your strategy. Here are 5 ‘instantly deployable’ strategies that can take your business to new heights, regardless of what product or service you’re selling.

9 Ways to Create a Rock-Solid Brand Identity Online

Branding has been a business buzzword for many years. But the term has implications far beyond corporate logos, slick packaging and commercial jingles. Here's tips to carve a focused identity online.