Product Strategies

10 resourceful ways to recycle digital or small-ticket products

Have your product sales slowed down? Do you want to give a new lease of life to your products? Why not recycling them. Try these strategies...

Pricing Strategies

Value-pricing strategy: “We’re not the cheapest but…”

In this highly competitive online marketplace, it can be difficult to persuade customers to buy from you when you offer a similar product to your opposition but with a higher price tag. Next time you consider reducing your price (and profit margin), try value-pricing strategies instead.

10 simple strategies to add value to your product

Value is complex concept as there are many criteria on which people assess it. These could be: convenience, visual or auditory appeal, risk management, price versus benefits, peer recognition, etc. As a starter, try these simple strategies to add value to your product...

Making the Price Right

When customers whine that prices seem too high, too many businesses conclude that they need to slash what they charge. Pile on extra benefits that cost you little and mean a lot, such as...

Eight Ways to Earn More Without Working Harder

Conventional wisdom has it that there are only three ways to grow your business: find new customers, increase the amount of each sale to existing customers or get customers to buy more frequently. But I've seen business owners go blank when presented with those three options. So here is a more useful list of ways to increase your total revenues without in most cases having to put in more hours at the office.

Don't Use Yourself as Your Pricing Yardstick

"I wouldn't pay more than what I charge now." If you are not a member of your target market, toss this thought about your own preferences out the window this very minute. What you consider a reasonable price has nothing to do with how they spend money.