Email Marketing Articles

Email Builds Brands

Email - today's preferred business communication tool - provides you a simple, powerful, affordable way to develop, manage and maintain relationships as well as sell products and services. Let's briefly examine how permission-based email marketing positively affects: brand awareness, market intelligence, web traffic, prospect leads & loyalty

Spam: Where it Came From, and How to Escape It

Chances are, you've been spammed before. Somehow, your e-mail address has found it's way into the hands of a spammer, and your inbox is suffering the consequences. How does this happen? There are several possibilities.

Do Your Potential Customers Forget About You?

Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increase the likelihood of making a sale by satisfying each person's need for information quickly! But, after you've delivered that first bit of information to your prospect, do you send him any further information?

Email newsletters: 12 alternatives to writing ‘standard’ articles

Do you find writing for your email newsletter tedious? Do you postpone publishing an email newsletter because you dread having to write articles on a regular basis? Instead of writing a 'standard article', try these ideas for a change...

Email Etiquette: 7 Tips for Better Communication

Here are some tips on proper email protocol that will help foster your business relationships and help people to remember you as an exceptional communicator!

A New Breed Of Autoresponder, Auto Message Setup

The concept of the follow up autoresponder revolutionized Internet Marketing. Now, "Auto Message Setup" promises to bring the field an even greater degree of efficiency. An interesting case study.

Email newsletter: do I need an autoresponder system?

Here's an informative checklist of benefits of an autoresponder. Read on and decide if it's for you.