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Benefits of having your own domain name
by Henriette Martel
You will
- Project a professional image and level the playing field with large organisations.
- Distinguish yourself from competitors with a unique identity.
- Build branding (recognition).
- Attract traffic to your site. By using keywords in your domain name, search engines
are more likely to retrieve your website in their search results.
- Save money on stationery. No need to reprint business cards and letterheads when you change
Internet Service Provider. Your internet address remains the same.
- Increase your credibility with your own address yourname@yourdomain.com instead of using a
free email address such as yourname@yahoo.com.
- Have a fixed address. If you move premises, your customers can contact you by email or look on your website to find out where you have physically relocated.
- Show your autonomy. Your domain name is not linked to a third party's name e.g.
yourname@ISPname.com.au.
- Attract sponsors or partners with your credible unique domain name.
- Have the ability to organise your correspondence with an alias e.g. sales@yourdomain.com,
help@yourdomain.com or yourname@yourdomain.com.
That's good value for less than $50 a year!
Please note: You may even become addicted and register
several domain names. One for each of your products or services!
© 2003 Henriette Martel
Henriette Martel is a website strategist and author of 200
Marketing Ideas for Your Website'. Receive a free ebook when you
subscribe to WEBmarketingcues, a free and valuable newsletter with
articles, reviews and resources to help you market your own website.
http://www.marketingcues.com
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