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Copywriting Articles

Setting Out Bait Online

With the maturing of the Web, the strategy of setting out free bait for your target market has become more and more powerful. Here's how and why it works, and some non-obvious ways to make the most of the bait you create.

The Anatomy of Hype

"Why did they apologize to their subscribers while linking to my pitch? This approach sells," he said. Hype was the problem. If you use the following tactics, many educated shoppers cringe and go elsewhere...

Key steps in creating your reader persona

The first step in developing successful reader personas is to decide what readers you are not going to focus on. Good web management is often more about what you exclude than what you include.

Five Powerful Techniques that Produce Unstoppable Sales

There are five powerful techniques that will add compelling strength to your sales copy. When these techniques are properly applied, they are the most powerful marketing strategies in the world bar none. You stand a good chance of increasing sales so much that you may experience order fulfillment challenges. Be sure you can promptly fulfill the extra orders you are bound to generate!