Small Business Topics

Differentiation - Smart Marketing Strategies for the Solo Entrepreneur

Are you ever frustrated or hesitant when you talk to prospective customers because you can’t readily explain why they should come to you rather than go to your competitors? Sure, you might have your 30-second elevator speech, but then they ask you that dreaded question, “So what makes you different?”
 

Don't Ever Apologize for Your Small Business!

Now I don't want to downplay the role of big corporations. We need their economies of scale to build efficient automobiles, commercial aircraft, and a communications infrastructure. But sometimes we overlook the fact that huge businesses have serious weaknesses in areas where small businesses shine.

Making Smallness an Advantage

Strategies to make 'Smallness' your competitive advantage.