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Small Business Topics
Differentiation - Smart
Marketing Strategies for the Solo Entrepreneur
Are you ever frustrated or hesitant when you talk to prospective
customers because you can’t readily explain why they should come to
you rather than go to your competitors? Sure, you might have your
30-second elevator speech, but then they ask you that dreaded
question, “So what makes you different?”
Don't Ever Apologize for Your Small Business!
Now I don't want to downplay the role of big corporations.
We need their economies of scale to build efficient automobiles, commercial
aircraft, and a communications infrastructure. But sometimes we overlook the
fact that huge businesses have serious weaknesses in areas where small
businesses shine.
Saying 'No' Gracefully to Customers and Colleagues
The ability to say no gracefully is a key skill when you are in business as a solo entrepreneur. Here are four quick steps to learning this skill...
Making Smallness an Advantage
Strategies to make 'Smallness' your competitive advantage.
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